Value of Bluetooth marketing

• Bluetooth marketing provides direct personal connection to consumer – marketing materials are sent in predefined place and to the planned target group.
• Consumer receives branded entertainment content free of charge.
• Easy in use – no special skills are required from consumer.
• No need in GSM operator – no additional expenses per contact.
• Delivered content is stored on the mobile phone and can be viewed or used more than one time as well as forwarded to other mobile phones.

Modern advertisement with prolonged effect

Brand recognition level is much increased by means of innovative promotional materials, such as: video, ringtones, branded themes, branded games and applications. These types of mobile content are usually quickly distributed among friends by forwarding from one mobile phone to another.

Additional distribution channel for mobile software

HotTooth provides effective applications of distribution onto mobile phone without additional expenses. In contrast to picture, video or text the installed application can consist of all mentioned content types as well as more full present information about product in catalogue mode using slide show, text pages, video, 3D animated pictures, technical information etc.

Mobile marketing future

• Well known brands (Coca-Cola, BMW, Procter & Gamble, Nike, Audi, McDonalds) actively use Bluetooth marketing in communication with customers.
• Mobile marketing market in Russia doubles each year (according to IKS-Consulting).
• During the period of 2006-2011 there is a forecasted market grow in European countries from 382 millions up to 4 milliards USD (according to eMarketer).